Skip to content
MagwellDealer commerce and operations
The connected dealer platform

Every operation. One clear system.

Run catalog, inventory, storefronts, orders, fulfillment, review, and connected providers from one operating layer.

Explore the platformSee connections
Magwell connected to catalog, inventory, storefront, orders, and integrations
One connected operating record

From product source to completed order.

  1. 01Source
  2. 02Catalog
  3. 03Availability
  4. 04Storefront
  5. 05Order
  6. 06Review
  7. 07Fulfillment
Complete dealer platform

The system behind the storefront.

From distributor data to fulfillment, Magwell keeps the customer experience and the back office working from the same current record.

Magwell dealer commerce platform

Everything required to sell, operate, and grow from one system.

Magwell combines the dealer storefront customers use with the catalog, inventory, order, fulfillment, and integration tools your team runs.

01

Catalog & listings

Normalize distributor data, classify SKUs, manage assortments, and publish ready listings.

Cleaner product data and faster merchandising.
02

Inventory & receiving

Receive expected shipments, resolve discrepancies, and track on-hand, reserved, and available stock.

Fewer stock surprises and safer promises.
03

Dealer storefronts

Run branded custom-domain stores with search, merchandising, product requests, and clear order intake.

A professional sales channel built on current data.
04

Orders & payment readiness

Preserve order snapshots, coordinate review, and keep processor-backed payment state connected when enabled.

One owned order history from request onward.
05

Fulfillment

Manage readiness, transfers, shipments, labels, tracking, and customer updates.

Clear handoffs from review to completion.
06

Integrations & automation

Connect distributors, sales channels, identity, communication, and scheduled reporting.

Less re-entry and visible provider failures.
Optional connections

Connect the systems your business uses.

Magwell coordinates product, inventory, order, and status handoffs while specialist systems remain authoritative for their own records.

Magwell
01 / Distributor network
RSR GroupSports SouthLipsey’sDavidson’sBill HicksZandersIron ValleyAmCharCamfourChattanoogaCrowOrionGAS2nd Amendment
02 / Sales channels
GunBrokerGuns.comGun.dealsAmmoSeekWikiArmsGunMade
03 / Business systems
ShipStationAvalaraTaxJarQuickBooks OnlineOrchid POScoreSTORE
04 / Identity & communication
WorkOSPayrocResend
05 / Specialist compliance
FastBoundOrchid eBounde4473 handoffNICS status handoff
Basic · Pro · Enterprise

Choose the depth that fits your operation.

Magwell plan

Basic

The complete foundation for an independent dealer.

  • Catalog and SKU control
  • Dealer storefront
  • Distributor connections
  • Inventory and reservations
  • Order and fulfillment workflows
  • Team roles and audit history
View Basic plan
Featured plan

Pro

Connected workflows and automation for a growing operation.

  • Everything in Basic
  • Multi-store operations
  • Receiving and discrepancies
  • Channel and marketplace connections
  • Advanced reporting
  • Review and recovery controls
View Pro plan
Magwell plan

Enterprise

Portfolio governance for complex dealer organizations.

  • Everything in Pro
  • Enterprise SSO
  • Directory Sync
  • Portfolio administration
  • Advanced authorization
  • Custom and specialist integrations
View Enterprise plan
Talk with Magwell

See how Magwell fits your operation.

Direct discovery opens with secure enrollment. Until then, review the plan direction and the current contact status without submitting information.

View contact statusReview plans